Marketing Manager

York, North Yorkshire, United Kingdom

Northern College of Acupuncture | Registered Charity Number: 1081184

About Us: The Northern College of Acupuncture (NCA) is the UK’s leading acupuncture teaching institution, registered with the Office for Students. Our courses are validated by Health Sciences University. Located in the heart of York, we offer excellent transport links. In addition to our BSc in Acupuncture, we provide MSc programs in Nutrition and Chinese Herbal Medicine. As part of our charitable mission, our busy teaching clinics offer subsidised treatments to the local community.

Job Title: Marketing Manager

Job Description: We are seeking a creative and strategic Marketing Manager to join our team. The successful candidate will be responsible for developing the College’s brand identity and creating a marketing strategy that ensures coherence and consistency across our academic programs and services.

You will develop and implement marketing strategies to enhance the College’s visibility, attract prospective students, and promote our programs and services. You will lead the development and delivery of engaging, highly targeted marketing campaigns and related content to drive student recruitment and deliver return on investment.

We are looking for a self-motivated individual with strong networking and relationship-building skills who can develop long-term marketing strategies that align with the College’s goals and objectives. The ideal candidate will be able to create and deliver a strong brand identity and positioning for the College across multiple healthcare markets.

Essential Skills & Experience:

• At least three years of experience in a marketing role within a UK higher education environment.

• Experience in strategic marketing, including the development and delivery of brand identity across a portfolio of academic programs and services.

• Ability to analyse marketing data, customer engagement, and feedback to inform the development of marketing strategies and activities.

• Bachelor’s degree in Marketing, Business, or a related field.

• Strong understanding of digital marketing tools, techniques, and systems (SEO, SEM strategies, CMS, and WordPress).

• Familiarity with analytics tools such as Google Analytics.

Desirable Skills & Experience:

• A commitment to understanding the nature of our academic programs and their relevance to the healthcare sectors.

Key Responsibilities:

1. Develop a strong brand identity for the College in collaboration with colleagues across the institution.

2. Create a marketing strategy and delivery plan that ensures coherence and brand identity across our academic programs and services.

3. Develop and execute comprehensive marketing plans and campaigns.

4. Manage digital marketing efforts, including social media, email marketing, and website content.

5. Analyse marketing data and student feedback to develop insights and inform marketing strategies and operations.

6. Collaborate with the admissions team to support student recruitment initiatives.

7. Create engaging content for various marketing channels.

8. Monitor and analyse the effectiveness of marketing activities and adjust strategies as needed.

9. Build and maintain relationships with key stakeholders.

Contract Type: Permanent, employed.

Location: York (Hybrid).

Hours: Part-time (0.8 FTE). Weekend work required for introduction days and conferences.

Salary: Grade 6: £36,924 - £39,105 (pro-rata).

Reports to: The Principal & CEO.

Start Date: February 2025 or earlier.

NCA’s Values: We aim to be a person-centred, progressive, sustainable community, embodying integrity and quality.

What We Offer:

• A friendly and committed professional team.

• 33 days of annual leave (pro-rata), including bank holidays.

• Discounted or free treatments in our Acupuncture, Nutrition, and Chinese Herbal Medicine clinics.

• Support for personal and professional development.

• On-site parking in city-centre York.

Application Process: Please submit your CV and a covering letter explaining how your skills and experience will add value to the NCA in this role. Note that we can only consider candidates authorised to work in the UK.

For an informal conversation about this role, contact the Principal & CEO at emmaheathcote@nca.ac.uk. For questions about the recruitment process, contact us through our website here:  https://nca.ac.uk/contact/college-enquiries 

Closing Date for Applications: Sunday, 1st December 2024.

Interview Dates: Shortlisted candidates will be contacted by Friday, 6th December 2024. First stage interviews will be held online on Monday, 16th December 2024. Please ensure availability for the online interview before applying. If you cannot attend on this date, mention it in your covering letter, and we will try to accommodate you. Second stage interviews will be held face-to-face in York (date TBC).